A new web experience for an experiential marketing agency
It was clear that it was time to bring Mosaic's web presence back in line with where the web was heading. My team was charged with this challenge. The result was a brand new, clean, responsive design that also incorporated the new elements of the company's visual identity.
UX Design and Art Direction were the main roles I played on this project. Credit goes to Stephen Coomber and Robyn Cambruzzi for their stellar design eyes and Cristina Pizzagalli for building it.
Information Architecture
The goal for the site was to create a much more simplified architecture with a linear flow for users to easily navigate and discover on their own throughout the site.
Wireframes
After a number of long whiteboard sessions, the UX was beginning to take shape. Refinements and content direction could then be applied in wireframes. Here are a few samples of the wireframes I built for this project.
Final design
As mentioned, I can't take credit for all the design work. My colleagues Robyn, Steve and Cristina contributed greatly and I provided art direction and guidance. Below are a few samples of the layout we came up with.
