I worked with CitiFinancial to create a brand new web experience to bring them in to the modern web era. Their existing website was extremely dated, not friendly for today's devices and needed an overhaul pretty desperately. The team and I worked closely to come up with a much-improved online presence for the brand.
CitiFinancial came to my agency with a need to overahaul the look and feel and user experience of their online account management web applications. I took the helm on this project, mapping out user flows, iterating through interface ideas and layouts as well as building prototypes in InVision.
Along with my colleague, Chad Krulicki, we designed a new web presence for a large real estate conglomerate in the US called Realogy. Although we did not work out the content architecture of the site, we developed a system of components, templates and styles that the client could use to build their own pages in the CMS.
Conceptual early-stage work done for Neustar showing some of the exploratory UI design work I've done.
As a follow up to our work on their online account management web application, CitiFinancial wanted to work with us once again to produce a brand new loan application and fulfillment web property.
Alongside a brand refresh, Mosaic needed a new web presence. I lead the charge on this project from start to finish.
I was tasked to come up with a completely new experience for Avis Budget Group and their employee intranet system. These designs were largely conceptual and never made their way out to the real world, but it was a fun experience creating something to improve engagement internally for their employees.
IBM Watson Health came to my agency to create a new suite of multi-purpose landing page templates that could service a marketing team that needed to quickly and easily launch small campaigns.
I worked on various digital pieces contributing to the 'seller center' platform—a hub of sorts, where sellers can improve their online stores and gain valuable information about making the most of the eBay platform to more of their wares.
Fairstone (formerly CitiFinancial) came to my agency with a need to refresh their in-store print materials. I was tasked with designing a family of posters and brochures that highlighted their core lines of business to be displayed in branches across the country.
Along with another colleague, I was tasked with establishing a refreshed visual brand identity for Mosaic. New colour palettes, typography and other graphic elements were developed and compiled into a new brand book for the company. From this guide book many branded pieces were created in a consistent, cohesive brand language.
Credit to Steve Coomber for his collaborative effort on this.
As part of a broader 'WANosaurus' campaign for our client, we built a landing page that would extend the campaign creative and encourage enterprises to retire their dinosaur networking and move to SD-WAN technology offered by Windstream.
Having worked on the AMG brand refresh, I was also given the opportunity to develop a sub-brand for a new digital arm. Shown here is some of the process work for the brand as well as a capabilities deck making use of the new branding.
Author Deborah Jackson came to me with another opportunity to create the cover of her new book coincidently entitled 'Mosaic' (which has no connection to the company I work for with the same name). I was delighted with the chance to do something different and to elevate the product with a slick cover design.
I also did all of the typesetting for the interior of this book.
Cadbury had turned to Mosaic for a few years in a row already, but wanted to up their presence even more over previous years. They turned to Mosaic's design team to develop the core look and feel for the campaign and this was the result.
I had yet another exciting chance to create a cover for author Deborah Jackson for her book called 'Sinkole'. My thinking behind this cover was to make use of a lot of negative space to give the viewer the feeling of being lost or trapped underground in the dark. I think it's my most successful book cover yet.
This new company approached me to develop their brand's visual identity. Many different approaches were explored, and this was the final selection.
For TEDx Toronto in 2012, I worked on developing the creative look and feel for the event. The theme for the event was "Redefinition" and the final visual idea that won out was the use of synapses and the inner workings of the brain - where ideas physically occur.