I worked with CitiFinancial to create a brand new web experience to bring them in to the modern web era. Their existing website was extremely dated, not friendly for today's devices and needed an overhaul pretty desperately. The team and I worked closely to come up with a much-improved online presence for the brand.
CitiFinancial came to my agency with a need to overahaul the look and feel and user experience of their online account management web applications. I took the helm on this project, mapping out user flows, iterating through interface ideas and layouts as well as building prototypes in InVision.
Along with my colleague, Chad Krulicki, we designed a new web presence for a large real estate conglomerate in the US called Realogy. Although we did not work out the content architecture of the site, we developed a system of components, templates and styles that the client could use to build their own pages in the CMS.
Conceptual early-stage work done for Neustar showing some of the exploratory UI design work I've done.
As a follow up to our work on their online account management web application, CitiFinancial wanted to work with us once again to produce a brand new loan application and fulfillment web property.
Alongside a brand refresh, Mosaic needed a new web presence. I lead the charge on this project from start to finish.
TRIP (which is an acronym standing for 'Total Retail Insights Platform') is a mobile application created to help Hunter Straker’s in-store associates do research and gain valuable retail insights. It also has an admin and reporting component to collect all the data and measure retail metrics.
I was tasked to come up with a completely new experience for Avis Budget Group and their employee intranet system. These designs were largely conceptual and never made their way out to the real world, but it was a fun experience creating something to improve engagement internally for their employees.
This project didn't make it past the sketching/wireframing stage, but wanted to show it as an example of process work. This was a concept to present shipping best practices to eBay's sellers in a more engaging, visual way. The client was interested in the ideas, but funding for the job got pulled in the end.
IBM Watson Health came to my agency to create a new suite of multi-purpose landing page templates that could service a marketing team that needed to quickly and easily launch small campaigns.
I worked on various digital pieces contributing to the 'seller center' platform—a hub of sorts, where sellers can improve their online stores and gain valuable information about making the most of the eBay platform to more of their wares.
In our multicultural and multilingual country it can be hard to understand information on packaging when it’s not in your first language. The concept for this app was to provide Clorox a point of difference with this consumer insight in mind. With this application, users can simply scan a barcode or take a photo of a product and get the label information in their preferred language.
I did all the information architecture and design for this piece.
Fairstone (formerly CitiFinancial) came to my agency with a need to refresh their in-store print materials. I was tasked with designing a family of posters and brochures that highlighted their core lines of business to be displayed in branches across the country.
Mosaic's internal software platform (mPower) needed a facelift. We saw it as an opportunity not only to upgrade the look and feel, but to make it a more usable suite of products overall. The earlier version of the software felt cumbersome and unintuitive, so it was important to make improvements in the user interface that addressed both of these issues.
UX, wireframes, art direction and some design work was done by me. Once again, credit goes to Karalyn DaRosa for doing a lot of the production design on this piece.
Along with another colleague, I was tasked with establishing a refreshed visual brand identity for Mosaic. New colour palettes, typography and other graphic elements were developed and compiled into a new brand book for the company. From this guide book many branded pieces were created in a consistent, cohesive brand language.
Credit to Steve Coomber for his collaborative effort on this.
As part of a broader 'WANosaurus' campaign for our client, we built a landing page that would extend the campaign creative and encourage enterprises to retire their dinosaur networking and move to SD-WAN technology offered by Windstream.
Mosaic asked the creative department to put together a unique entry in for Ad Age’s prestigious ‘Agency of the Year’ award. In 2 weeks we designed and developed a microsite that allowed users to browse through the Award submission using the Mosaic rocketship.
Having worked on the AMG brand refresh, I was also given the opportunity to develop a sub-brand for a new digital arm. Shown here is some of the process work for the brand as well as a capabilities deck making use of the new branding.
Stride worked with Mosaic to put together a microsite promoting a new flavour of gum. Together with an experiential marketing tour, the site gathered users' ideas for the next big thing (stride-related or not) for a chance to win some big money. The site featured Lorne Bjorne – Stride’s fictional host for the ‘What’s Your Big Stridea?’ microsite.
Design, flash animation, front-end development all done by me.
Just prior to the world cup in South Africa, Budweiser was looking to gain traction among footballers and built a global property called ‘Bud Cup’. Mosaic built the real-life tournament, online sign-up process and contest.
Design, UX and Front-end development were all done by me.
Mosaic was engaged to develop a gamified social media campaign called ‘Mission Zero’ for Coca Cola. This Facebook application incorporated many different villains that users had to track down with the help of the Coca-Cola Zero Task Force. Due to this, many different characters had to be created and we decided to go down the route of illustration in a more graphic novel style.
Credit to Myke Bakich for the Illustrations, while Art Direction and and all page designs were done by me.
Loblaw in partnership with Food Network Canada wanted to create a Facebook application both to promote the 'Recipe to Riches' show and the weekly release of products associated with the show. Mosaic's solution was vibrant, content-rich and simple to use.
User Experience and Art Direction were done by me. Credit to Jess McCann for her design work on this.
When Mosaic was asked by the NFL and Bud Light to throw Canada's biggest and best Super Bowl parties across the country, it was clear that a digital presence was needed to spread the word and get people attending. To that end, a Facebook application was designed and developed featuring a countdown clock, a social conversation aggregator, party info pages and events, as well as a sweepstakes component.
Design, architecture and some front-end development were done by me.
Author Deborah Jackson came to me with another opportunity to create the cover of her new book coincidently entitled 'Mosaic' (which has no connection to the company I work for with the same name). I was delighted with the chance to do something different and to elevate the product with a slick cover design.
I also did all of the typesetting for the interior of this book.
Cadbury had turned to Mosaic for a few years in a row already, but wanted to up their presence even more over previous years. They turned to Mosaic's design team to develop the core look and feel for the campaign and this was the result.
I had yet another exciting chance to create a cover for author Deborah Jackson for her book called 'Sinkole'. My thinking behind this cover was to make use of a lot of negative space to give the viewer the feeling of being lost or trapped underground in the dark. I think it's my most successful book cover yet.
I was engaged to develop a new brand for Mosaic under the name 'Shopper Solutions'. It was an interesting challenge working with senior stakeholders in the company and I had fun putting it all together.
This new company approached me to develop their brand's visual identity. Many different approaches were explored, and this was the final selection.
For TEDx Toronto in 2012, I worked on developing the creative look and feel for the event. The theme for the event was "Redefinition" and the final visual idea that won out was the use of synapses and the inner workings of the brain - where ideas physically occur.
My solution for a design exercise completed as part of the hiring process at Google.