Our solution was to create a modular system of components and templates that would give them the flexibility they needed to launch small campaigns and gain more traction with prospective customers.
The template needed to be responsive, work with the brands 4 colour schemes, allow for many different content types and communication purposes all in a quick turnaround.
The 4 colour schemes
Once we established with the client what the content types and components needed were, we had to quickly move right in to design exploration. Below is a sampling of some of that work. We took more of an 'element collage' approach for this work. This allowed us to think modularly out of the gate.
Below is an example of how the template system has been used.
Below shows all components in the initial phase of the system in the blue-teal colour scheme. All components were created as responsive modules in all 4 colour schemes (the blue-teal colour scheme is shown here).